eFlashApps has been monetizing its apps successfully through ads for several years. In order to grow their business, they decided to test the effectiveness of the InMobi ad network through a third party mediation partner. After seeing positive results in just a few weeks, eFlashApps decided to take action and work directly with InMobi to scale revenues.
When the InMobi partner management team took over the eFlashApps account, a series of optimizations were implemented immediately to boost their app revenues. Additionally, the team offered holistic solutions to benefit the overall monetization strategy for the app. Finally, InMobi was able to deliver performance at scale by sourcing premium ad campaigns and delivering above average fill rates on first call.